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The most valuable users base |
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Large user base, broad
coverage, many target groups
NetEase has 232 million registered users, the highest in China.
NetEase's daily page view is over 386 million. |
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High Purchasing Power
94.32% of NetEase registered users are full-time workers. Among
them, 51.5% live in high economic growth cities like Beijing,
Shanghai and Guangzhou. According to NetEase's statistics, 80.01%
of its registered users are white-collar workers with university
or higher education. |
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Sex Distribution
The ratio between male and female NetEase users is 13:7, which
is a relatively balanced ratio compared to other key portals.
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Strong purchasing desire
85% of NetEase's registered users are aged between 18 to 35
years and are mostly single. They are open to fresh ideas and
the latest trends. |
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| 2. |
Professional management expertise |
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NetEase offers the best expertise and after-sales
service to help advertisers to make the most of business opportunities.
NetEase's head office is in Beijing, with branch offices in
Shanghai and Guangzhou. All three locations are staffed by professionals,
comprising experienced sales, client servicing and creative
teams, with excellent backroom support. |
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Excellent management systems |
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NetEase uses AdServer, an online advertising
monitoring system developed by NetGravity of the US. |
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The system, which incorporates RealMedia and
DoubleClick, automatically monitors the whole advertising campaign,
from advertisement posting to generating sales reports. |
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It is compatible with existing programmes
and databases and work seamlessly in any business flow. It collects
online user behaviours, which serves as important references
for marketing, product development and sales distribution. The
system also supports the rich media function. |
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All this enables NetEase to manage complex
websites and provide advertisers with detailed and accurate
reports so that you can monitor campaigns and develop appropriate
strategies. |
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Strategic partners complement NetEase's strengths |
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NetEase has forged strategic partnerships
with leading companies around the world to provide China's Internet
users with the latest Internet technology and services. Such
alliances not only ensure NetEase's position as a leading Internet
service provider in the future but also assures its clients
of the best. These collaborations offer NetEase clients: |
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Rich Media Content
NetEase has more than 130 partners delivering the latest and
most accurate information to NetEase users. Major content media
partners include: Newsgroup, Xinhua News Agency, China News
Service, CCTV, Phoenix Television |
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Excellent e-business
hardware and software
NetEase has partnered BEA Systems to offer users a wide variety
of products. NetEase is also poised to enter the world e-business
market. It has set up alliances with financial institutions
and will be able to support credit cards services from 15 different
banks. NetEase is also working with EMS, DES and E960 to ensure
the smooth and speedy delivery of products |
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Online Auction - The
Most Vibrant Form of Selling
NetEase has formed alliances with China's leading online auction
companies and is now the online auction site with the largest
selection of products in China. |
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WAP (Wireless Application Protocol)- Road
to the Future NetEase is working closely with China Unicom and
China Mobile to develop the WAP market in China. NetEase is
also partnering leading telecommunication product suppliers
to provide fast and convenient wireless online services to China's
Internet users. Major suppliers include Motorola, Siemens, Ericsson
and CMG. |
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