Through arrangements with the two principal mobile phone operators in China, China Mobile and China Unicom, we offer a wide-range of services which allow users, for example, to receive news and other information such as stock quotes and e-mails, download ringtones and logos for their mobile phones and participate in matchmaking communities and interactive games. Combining content from our Internet portal (both user-generated and from our content partners) with the applications we have developed in-house, our wireless business department strives to offer services that are responsive to our users’ changing tastes and needs, as well as leverage the core services of the Internet portal.
Currently, most of our wireless value-added services are provided to users in the form of short messaging services, known as SMS. At December 31, 2003, NetEase had more than 33 million registered SMS accounts. Our SMS services can be generally classified into four main categories, namely, news and information subscription services, interactive and community services, Internet-related services and media downloading services. The following are our more popular SMS services in our four major service categories:
News and Information
Subscription Services
 Current news
TV guide
|
Financial news
Weather forecast
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Sports news
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Interactive and Community Services
Matchmaking
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SMS girlfriend
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SMS pet |
Internet-related Services
E-mail-related |
E-card notification |
Instant messaging |
Media Downloading Services
Ringtones |
Logos |
Screensavers |
MMS, WAP and Other Emerging Mobile Phone Technologies
In addition to our SMS offerings, a small but increasing portion of our wireless value-added services are from emerging wireless technology standards, including multi-media messaging services, or MMS, interactive voice response services, or IVRS, and wireless application protocol, or WAP. Users can access these advanced services with mobile phones that utilize the new GPRS or CDMA 1X technology standards. We intend to continue to develop and introduce higher-end and more sophisticated wireless value-added services as these new technologies become more widely available and accepted. |
