Iamasia announced recently China's top 20 Web sites as ranked according to the number of unique home Internet users. The NetEase (NASDAQ: NTES) Web site, www.163.com, was rated China's number one Web site in terms of both unique home audience and in number of page views. iamasia, a leading source of intelligence on Internet usage in the Asia Pacific region, published its latest "China's Top Web sites" ranking on Thursday, September 14. iamasia takes a "user-based" approach in its research to effectively track the actual Internet usage of large groups of individuals.
According to the report, NetEase's 163.com site alone reaches 17% more people than number two Web site, Sina.com.cn; has twice as many unique users as Yahoo!; and has 4 times more total page views than China.com. NetEase's 163.com reaches more than half of all China home Internet users on its own. For comparison, in US, only Yahoo! And America OnLine are able to reach more than half of U.S. Internet users.
"Our ranking as the number one Web site in Mainland China in terms of both unique home visitors and page views, clearly demonstrates NetEase's leading position in China's Internet market," said King F. Lai, Chief Executive Officer of NetEase. "We are committed to being the foremost Internet player in China by continuing to develop and launch innovative, user-friendly products and services that meet the needs of the rocketing Chinese Internet population. This point is reinforced by the fact that the NetEase Web sites include not only the top Web site but also two more of the top twenty Web sites in China, including the number four ranked www.yeah.net."
Mr. Lai refers to the iamasia rankings report which shows that in addition to the number one ranked NetEase Web site www.163.com, NetEase property www.yeah.net took the position of fourth most popular according to unique home users; edging out ChinaRen.com, a site that is focused on student users, to the number five spot. For reference, Sina.com.cn ranked second in the report, while Sohu.com placed third (see attached table).
163.com has been recognized as one of the top Chinese portals locally, regionally and globally. NetEase's Web site has been chosen twice as the most popular Web site in China in semi-annual surveys conducted by the China Internet Network Information Center (CNNIC). The latest CNNIC survey released in July of 2000 again rated NetEase among the top three most popular Web sites in China. In addition, NetEase's ranking in the Alexa 1,000 list has been the highest of all Chinese portals for eight consecutive months since December 1999. Alexa (www.alexa.com) is a leading provider of information about how the Web enables intelligent business and consumer decisions. Taiwan's Bnext magazine, a monthly publication on e-business, finance and the New Economy in Asia, named 163.com as one of the top two most popular Web sites in Greater China and Singapore in July.
"The iamasia.com report is an important tool for advertisers and marketers to use in selecting effective Web sites while making efficient media buys," said Susan Chen, NetEase Chief Operating Officer. "What they can see now is that by simply making a single buy in NetEase's 163.com Web site, they will be able to reach over 50% of China's home Internet population. And importantly, this targeted audience reaches very desirable demographics ?highly educated consumers with almost twice the average income of non-Internet users."
*Please visit IAMASIA Web site at www.iamasia.com for more details.
China Top 20 Web Sites
Ranked by Unique Home Users
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