NetEase.com Unveils Next Generation Search and Directory Services

First leading China-based portal to adopt open directory methodology and integrate Google's Chinese language search and Web search.

Today NetEase.com, Inc. (NASDAQ: NTES), a leading Internet technology company based in China, unveiled its next generation search and directory services. NetEase has adopted the advanced open directory methodology and integrated the innovative Google search engine to provide its all-inclusive search technology. These enhancements will provide a new level of comprehensive, efficient, relevant and accurate service for Chinese Internet users that search for information online.


The NetEase Web site has restructured its popular Web directory and adopted the open directory methodology that has gained popularity among world-class portals and search engines. It is the first China-based portal that gives access to an advanced web directory editing and management system. The NetEase Web site also uses the open directory methodology to further manage its continually growing Web directory. Relying on a multitude of volunteer editors, albeit committed editors, the open directory method enhances the quality and comprehensiveness of a Chinese Web directory. By using a large team of editors to locate and retain the best content and eliminate inaccurate or useless information the NetEase Web directory is continually current.


In the first five days the enhanced search directory was introduced to the NetEase Web site, nearly 1,000 experts and professionals in various fields of expertise signed up to become NetEase directory editors.


Another exciting feature of the NetEase Web site is the utilization of the Google search engine. By integrating the Google search engine technology into the NetEase Web site, NetEase allows users to access a searchable index of over 24 million Chinese language Web pages and more than 1 billion Web documents. The next generation NetEase search offers Chinese Web-surfers simple, fast and highly relevant results. The Key features of the NetEase's search engine include its simplicity for users, clean interface, highly pertinent results, and comprehensive vertical search services including searches for current events, stock prices, employment, software and comedic entertainment.


NetEase Chief Executive Officer King F. Lai stated, "The Internet brings people together through sharing, the exchange of information, mutual support and collaboration." "Our next generation searching engine and directory service will help empower the people of China with all the gifts the Internet has to offer. China has seen rapid growth in Internet usage and NetEase is well-positioned to accelerate more growth," continued King F. Lai


"Search is consistently regarded as the critical application in Internet usage," said William Ding, founder and Co-Chief Technology Officer of NetEase. Ding charged, "We have and will continue to improve our search and directory products. Our newly-enhanced Web directory and search capability powered by cutting-edge search technology are particularly significant in our push to offer the most efficient and relevant search results for our users."


Jack Xu, NetEase Co-Chief Technology Officer proclaimed, "NetEase.com focuses on making our users' search experiences on the World Wide Web faster, easier and more reliable. With the launch of our next generation search and directory services, NetEase.com helps its users find the information they're looking for with unprecedented levels of ease, accuracy and relevancy. Our fully distributed and scalable approach to search will transform the way Chinese Internet users find information on the Web."

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