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NetEase.com and EachNet.com announce strategic alliance

China's Most-Trafficked Web Site and Largest Auction Site Team Up to Build a Co-Branded Online Trading and Auction Channel on NetEase.com

BEIJING, October 16, 2000
2000/10/30 13:46:17

NetEase.com, Inc. (Nasdaq: NTES), a leading Internet technology company which supports China's top-ranked Web sites according to independent audience measurement company IAMASIA, announced today with EachNet (http://www.eachnet.com), a leading online consumer trading community in China, a strategic alliance to benefit millions of Internet users. The alliance will create a co-branded auction channel (http://eachnet.163.com) on the NetEase Web sites, providing NetEase's 8.1 million registered users (at the end of August 2000) access to EachNet's more than 50,000 daily listings of products and services. As part of the terms of the strategic alliance, NetEase and EachNet will jointly develop the new co-branded site.


"NetEase is dedicated to providing its community users with the best online experience and the addition of EachNet's online auctions to NetEase's offering adds tremendous value for our users. EachNet holds a dominant position in the auction market and by partnering with EachNet, we are placing our users in the heart of the largest community of online buyers and sellers in China," said King Lai, CEO of NetEase. "We are committed to maintaining the NetEase Web sites' number one position among China's Web sites and intend to grow this lead through smart, strategic partnerships and investments that give users the best the Internet has to offer."


"By combining the largest auction site in China with one of the country's most popular Web sites, we are creating a potent partnership that will benefit both parties. By utilizing strategic alliances such as our partnership with NetEase, we bring our service offerings directly to the hands of an ever-increasing number of China's Internet users," said Bo Shao, founder and CEO of EachNet.


According to the terms of the deal, the NetEase Web sites' current auction channel will be transitioned into the new co-branded site containing EachNet's vast array of auction listings and services. NetEase and EachNet will share ad revenues and commissions from transactions made on the co-branded site. In addition, NetEase and EachNet will jointly market and offer application technology services to Chinese businesses seeking e-commerce solutions.


In a separate release, EachNet announced it has recently secured a US $20.5 million investment. NetEase participated in the financing as a strategic investor along with a number of other investors around the world.


NetEase's Web site (http://www.163.com) was recently ranked China's top Web site by IAMASIA, a leading source of information on Internet usage in the Asia-Pacific region, and EachNet was ranked the leading e-commerce site in China by IAMASIA. The NetEase Web sites have been repeatedly recognized among the top Chinese portals locally, regionally and globally. The NetEase Web sites have been twice chosen as the most popular Web sites in China in regular surveys conducted by CNNIC, which also named EachNet the most favored online auction site. .

About EachNet

EachNnet currently dominates the online consumer trading space in China. As of October 2000, it has over 2.3 million registered users, who have transacted over RMB300 million (US$40 million) worth of goods on EachNet. In recent months, it has extended its trading platform to enable businesses to sell to EachNet's vast and e-commerce savvy users, and as a result has become the leader in online mobile phone sales in China. It currently holds the sole online mobile phone distribution license from China Mobile. During September, EachNet recorded over US$1.1 million in revenues.




Contact:

Grace Zhao
NetEase.com, Inc.
IR@service.netease.com
8610-8518-0163x8208

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