Baidu.com, Inc is the leading Internet software provider and platform operator in China. Baidu provides search engine technology for more than 80 percent of the major portals that provide search function. Baidu was founded in the Silicon Valley by Robin Li and Eric Xu at the end of 1999. The name ¡°Baidu¡± (literally meaning ¡° a hundred times¡±) derives from the inspiration of an ancient Chinese poem, ¡°searching for her from among crowds over hundreds of times¡±. It shows Baidu¡¯s full confidence in technology of its own.
Since its entering into the Chinese Internet market, Baidu has been aiming at developing Internet core technologies that truly suit the needs of the Chinese people, Based on our own strength, Baidu continuously develops expandable application software with independent intellectual property
Baidu products and services are designed to satisfy the basic needs of different companies and institutions to be networked. It is primarily made of three product lines: the first is the global Chinese Web Page Search Engine. This product line mainly serves the major portal companies. Our clients include: Sina, Sohu, Tom, 263 on line, 21CN, Shanghai online, Gznet, etc. The second is WST, a software suite for enterprise information search solution. It consists of Web Page Search, Real Time Monitor and Database Search. Baidu WST is currently serving many industries including telecom companies like Guangdong Telecom, Hebei Telecom; Financial companies like People¡¯s Bank of China, Bank of China; media field such as CCTV, Hong Kong TVB Guangming daily; education field such as Tsinghua University etc. The third is information delivery technology (Website Acceleration and Network Cashing )supplied by a huge CDN network all over the country. Clients of this product line are Shenzhen ShangBao, Sichuan news net, China Basic Education net etc.
Based on Robin Li¡¯s the third principal for search engin and enormous user base, Baidu launched a brand-new business, Baidu Pay for Placement by Bidding (BPPB) Service. BPPB refers to the service that customers (mostly enterprises) buy key words rank for their websites, pay by number of clicksthroughs from search result pages to their websites. By BPPB service , search results will be ordered by the price per click. And no click no charge. At present, websites that have joined in BPPB service include portal companies, local Telecom portals across the country and all websites powered by Baidu technology. Thousands of web sites in different fields have joined the BPPB program.
The emergence of Baidu has set up a banner of national technology for the Chinese industry. Along with the rapid development of Baidu and its team, Baidu will try its best to continue its mission to give its share in enhancing the core competency of Chinese Internet economy, and to contribute to China¡¯s economic development.
